LUSS has always been about more than activewear - it’s about creating pieces that truly serve women in every part of their day. But this is our New Era.

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When I began this journey, I was frustrated with activewear that rolled, pilled, and left too many women out. I wanted to create something better - fabrics that last, silhouettes that flatter, and sizing that celebrates every body.

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After years of testing, refining, and listening, the New Era of LUSS is here: collections made from our signature CoreForm™ blend, designed to feel as luxe as they look, and built for longevity. From XS–4XL, every piece is intentional - a balance of strength, elegance, and inclusivity!

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This New Era isn’t just about clothing. It’s about raising the standard. It’s about detail, discipline, and design. It’s about redefining activewear as a luxury that belongs to everyone.

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Welcome to our New Era - I'm so excited to have you here.
- Ellyce x