A considered approach to women's activewear

LUSS was built on a quiet idea: that the pieces you wear most should be the ones you've thought about most. Not the loudest. Not the trendiest. The ones that hold their shape after the third wash, that fit the same on a Tuesday as they did the day they arrived.

Our story

LUSS began over three years ago, then stepped back to start again.

In August 2025, we rebranded. Refining the cuts, choosing better fabric, and rebuilding around a more considered idea of what women's activewear could be. The new LUSS is what we wanted from the beginning: refined silhouettes, considered tones, pieces made to be worn often and kept for years.

Today, LUSS is designed in Wollongong, NSW, by a small, solo led team. Every decision, from fabric weight to colour to the way a hem sits, passes through one filter: would we want to wear this, in five years, in the same way we do now?

The fabric we chose

We didn't design our signature fabric. We chose it, carefully. After months of testing across mills, weights and finishes. The pieces in our FORME collection are made in CoreForm™: a premium Nylon + Lycra Sport blend, 220gsm, sculpting and soft against the skin.

Our other ranges (Celestial, Lavish, Majestic) sit in the same considered family, slightly different weights and finishes, all chosen for the same reasons: shape that holds, fabric that lasts.

Read more about CoreForm and our fabric philosophy.

Sizes XS–4XL (and that's the point)

LUSS is offered in sizes XS through 4XL (AU 6 to 22) across the majority of our range. This isn't a feature we added later; it's a starting point. Every silhouette is fitted and graded across the full range, not scaled up from a single sample size.

We know what it feels like to be left out of a brand's story. We chose differently.

Read our size guide.

What we believe

Wear it often. A piece should feel like something you choose, not something you settle for.

Choose fewer pieces, kept longer. A capsule of considered staples will always outlast a wardrobe of season-pieces.

Honesty over hype. We don't run loud campaigns or push urgency. We tell you what the fabric is, how it fits, where it comes from. The rest is your choice.

Every body, every stage. From sizes XS to 4XL, and from school run mornings to weekend studio sessions, LUSS is made for the women living the actual day... not the one in the marketing.

A note from Ellyce

LUSS is solo led, which means every piece, every email and every order is something I've personally touched. I started LUSS because I couldn't find activewear I wanted to keep for years.. only pieces that felt designed for one season, one body type, one moment.

Building this brand has been a slow, considered process. I'd rather do that than rush something that doesn't last.

If there's anything I can help with.. sizing, choosing a piece, a question about fabric, you can write to me directly at hello@lussactive.com.

Ellyce
Founder, LUSS Active 
Wollongong, NSW